Needs of the supplier
Deploy sales and marketing services necessary
for the launch of a commercial activity in Europe.
(support services and R&D are often already available internally)

Usual problems
Poor knowledge of Europe
Fragmented Market :
multiple languages, several currencies, mulitiple legal systems,
multiple tax systems (VAT, taxes..), multiple economic actors, multiple cultures ...
Very expensive local deployment :
Very high initial fixed costs and very high cash needs / High Costs of exploitation / Weak ROI